The struggling GAP is going to bring their Banana Republic brand to U.K. First store is gonna open next year on London's Regent's street. I say good luck to them! Unless they change their style,and colours for the fashion conscious London, they risk failing. Only time will tell. I will definitely be paying the store a visit! (they will be competing against the Swedish H&M's upmarket COS brand).
Related news link:
http://www.marketingweek.co.uk/item/54837/254/260/3
Old Gap's posts:
http://pmzara.blogspot.com/2007/01/article-on-gaps-problems-gap-in-fashion.html
http://pmzara.blogspot.com/2007/01/gap-kaputt.html
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